IMMS hired WebOxyzen to revamp their website and achieved a 149% increase in businesses in one year.
- CLIENTIMMS Security
- PLATFORMWeb & Mobile
- PROJECTWebsite Collateral, UI/UX, Custom Theme, SEO, Content Development
Overview
IMMS Security is the most reliable leading security company based in Edinburgh. They are an SSAIB-certified company and maintain installation expertise to comply with current British and European standards. Consistently, they aim to provide and maintain first-class, professional, and affordable protection for residential, commercial, and industrial sites throughout Scotland and the UK.
42% to 47%of potential website visitors have risen
30% to 40%customer order growth increases
Rank#1in google search in the Edinburgh area
Weboxyzen and The team fell
Start to finish where fantastic!!!! Customer service, communication, design, all these tasks where smooth and efficient(and friendly)
They are the best
David CarlinManaging Director
Back Story
IMMS Security is a pretty old company according to its business legacy. They tried their business identity with several web presences and were unsatisfied with the overall business growth and outcome. Their primary demand was a user-friendly and unique website that can easily differ from competitors' websites. The more engaging and structured business-focused, they were very demanding of a responsive, user-friendly website, bringing them more potential customers and increasing sales.
The Objective
- Make a more engaging and accessible site with an improved aesthetic and user experience.
- Improve the mobile experience and performance for the end-user.
- With better filtering, create a more user-friendly and business-oriented visual site.
- Develop advanced navigation to guide potential customers' category-based product selection.
- Create advanced social media integrations for growing social engagement and referral traffic.
- Engage a complete backend solution by WordPress CMS.
After The Contract
- Make a deep-eye analysis of the competitor's website.
- Customer feedback and demand data check.
- Submit a human-centric design framework.
- Give a clear overview of content migration.
- Lastly, we structure an idea wireframe.
Provided Service Areas
- Revamp the entire site with better navigation.
- Content development and data migration apply.
- Social media advertisement campaign arrangements.
- Back-end cloud solution.
- We have done entire site SEO with social media integrations.
Wireframe
We focused on fluent user/brand acquisition & onboarding; thus, we created two individual landing pages for users & brands, respectively. We designed an Insightful dashboard for the brands, with user statistics like age, location, preferences, and sample campaign tracking. Intuitive Al-based sample selection & feedback systems have been implemented for the users once they are onboarded.
Design
The visual language for this product is straightforward and follows close design guidelines for its branding. The platform is filled with service-oriented product classification in a detailed manner, though you can find and navigate the exact service section upon your requirements. The whole website has a straightforward design for increased relevance look and feels for every part to give a clear insight for the visitors. Since the website users are primarily residential and commercial clients, the site moves in an accurate direction by its design look; the idea is to have the users save time and quickly get what they want.
Color Palette
We created a warm, friendly & engaging color palette that resonates with the brand's tone of voice & compliments the brand's visual design language.
Primary Colour Headlines, CTA and highlighters
Secondary Colour Paragraph, Sub Headlines and Lists
Typeface
We consider a brilliant typeface (Rubik and Roboto) in this website to ensure legibility on all screen types. Every type size, color, line height, and letter shape showcases the appropriate typeface balancing to provide a pleasant reading experience.
Put Those Icons To Work
We developed a complete set of extra icons for IMMS Security’s robust service sections in an identified manner. Those icon designs have represented their services as cognitive waypoints for areas of interest and interaction. The thin lines and attractive simplified forms reflect modern aesthetics while remaining relevant to the message, adding an extra level of intuitive way-finding for the web user. Thus, iconography could never replace the written word, but it delivers a universal communication system.
Development
In our development phase, the JavaScript, HTML, CSS, and every image of the sites were optimized by our developers very efficiently to minimize the website’s loading time. Our development team coded a clean, efficient markup with a style sheet. After responsive markup, our team developed a 100% customized WordPress theme and some custom plugins for IMMS.
While we won’t say we were utterly agile during website development, it was pretty close. Our team built the site from scratch quickly, was adaptive to continual changes, and remained open and positive to strategic adjustments that occasionally left our team starting over on certain sections. The result is a clean, responsive website that is just as usable on the backend to navigate on the front.
Bringing it all together
The new IMMS Security website is an exciting, attractive, and unique visitor experience. We collaborate all our web and digital experience into their new site with enhanced UX and visually appealing UI. The branding promotional and booking details interaction are much more enticing for potential visitors and offer a more robust user experience. We were genuinely excited about the overall outcome of IMMS Security through the new web design.
Outcome After Launch
- It increased more 20-30% revenue from expected Sell growth.
- Clients are satisfied with their services as a new business.
- This website is top in popularity among contemporary website visitors.
