The requirements from client site was straightforward, which is, making a modern versatile look of the website,making the site 100% accessible from any device like smartphones, tablets, desktops, laptops etc by implementing responsive web design techniques.
The client also wanted a solid user flow to enhance to the point user experience, better user friendly navigation, high performance, user friendly forms and a robust CMS to manage all the contents of the site from it’s backend easily.
The main challenges we faced in designing user experience of Lifestyle Inc Resorts were managing scattered data in an user friendly fashion and handling lots of videos loading with high performance. The client wanted a good solution to label multiple section of home page which are very easy to understand and access. They wanted a dedicated workflow with a clear process, methodology, and contract structure for their cooperation with us.
We come up with a solution which makes the home page a good summary page of what the business does, what it offers to it’s target audiences etc. in a section by section composition. Instead of loading tons of videos at once in home page which significantly increases the load time of the site, we showed only 3 videos in features section and redirected users to the inner pages where more videos are found.
We also have labelled multiple categories and distributed all the videos to their respective sections. We used most recent and sophisticated technology like, HTML5 to structure the site and css3 as well as jQuery awesomeness to style the site and to define micro interactions.
For managing the content of the sites easily we had to consider multiple choices for CMS and obviously wordpress was the ultimate winner as the most user friendly, easy to understand and handle content management system (CMS). We customized wordpress backend, omitted redundant WordPress sections for the client to do content management job very easily.
We have a simple design thinking to manage all the image galleries for this site. This kind of site heavily relies on good imagery to showcase resorts, luxury and spa services. We took the Air BnB design thinking into our consideration where a recent study shows that, by enhancing images of the site users were able to see vividly what they will get when they purchase the service through the edited and enhanced images.
The last and hardest part was to edit tons of video, reduce the size while maintaining best optimized quality of the videos which results faster site load than before.
The results were very good from users and client point of views. Client got a modern looking site with relatively way too faster website than previous one. Mobile friendliness made the site extremely accessible resulting obvious increase of traffic.
Now the client is getting more and more daily query as the traffic increased and all the sections and pages are super accessible.Overall the client is very happy to get this results for the money he invested on us to redesign the site.